5.02.2011

New Balance Apparel!

Did you know that New Balance apparel features new technologies to keep you cool, dry and odor free? Read on to learn more!


X-STATIC® - THE SILVER FIBER™
Natural protection. Temperature control. Odor elimination. X-STATIC® is an all-natural fiber system that incorporates pure silver to safely eliminate odor-causing bacteria while effectively keeping you cooler in the summer and warmer in the winter.Enhanced by effective anti-static properties, X-STATIC® combines the look and feel of traditional textiles with exceptional comfort and protection.


COCONA™
Strong and resilient. Yet soft and supple. COCONA™ fabrics utilize the inherent strength found in real coconut shells. You get comfortable, breathable clothing combined with enhanced performance properties - including odor resistance and UV protection.An advanced heating process transforms the shells into activated carbon, which is then fused into polyester fibers. The finished filament provides accelerated moisture management with significantly faster drying times and evaporative cooling.


ICEFIL®
Body cooling. Moisture wicking. Fast drying. That's ICEFIL®. This new multi-step skin-cooling technology takes performance and comfort to the next level.
Larger dimension yarns assist cooling through physical heat absorption, which NAC (Nano Aqua Chem) treatment of the fabric blocks the sun's infrared rays. The application of Xylitol further enhances the process by producing a chemical reaction with moisture to maximize the cooling effect.